SAP Festival 2025: Rethinking Loyalty in the Engagement Era

Discover how loyalty has evolved from transactional programs to strategic, connected experiences — and how teams are turning that strategy into action with SAP. ✅ Subscribe for more valuable SAP Engagement Cloud insights that you can implement to optimize your omnichannel engagement strategy. 📚 CHAPTER BREAKDOWN: 0:00 - Introduction & Speaker Welcome 1:27 - How Loyalty Has Evolved 3:25 - The Marketer's Role in Loyalty 5:42 - The Four Pillars of Loyalty Strategy 7:12 - Pillar 1: Understanding — Data as the Foundation 8:36 - Demo: Engagement Events & SAP Service Cloud Integration 9:43 - Demo: Universal Schema Builder & SAP Joule 10:42 - Unlocking Data Across the Business 12:48 - Pillar 2: Connection — Turning Insight into Impact 13:33 - Demo: Brandcenter & Content Blocks 14:22 - Demo: Product Recommendation Center 15:23 - Demo: AI Block Content Generator 18:56 - Pillar 3: Relationships — Building Trust Over Time 19:23 - Demo: Automation Center & Intelligent Journey Pathing 19:47 - Demo: WhatsApp Conversational Channel 20:26 - Demo: Mobile Wallet Passes 22:39 - How Brands Are Using WhatsApp & Mobile Wallet 23:48 - Pillar 4: Value — Proving Loyalty ROI 24:37 - Demo: AI-Assisted Report Builder 27:26 - Closing Summary — Rethinking Loyalty 30:58 - Q&A: Balancing Loyalty Programs with Customer Experience 34:40 - Q&A: AI's Role in Deepening Loyalty 36:14 - Q&A: B2B vs B2C Loyalty Strategies 38:42 - Wrap-Up & Connect on LinkedIn ⭐ ABOUT THIS VIDEO: In this session from the SAP Loyalty Masterclass, SAP Emarsys Senior Product Marketing Manager Andy Simmons and Senior Director of Product Strategy & GTM Valentin Minkov explore what it truly means to build loyalty in today's engagement era. Moving beyond points and perks, Andy and Valentin unpack four strategic pillars — Understanding, Connection, Relationships, and Value — and show how SAP Emarsys brings each to life through live product demos. From real-time data unification and AI-powered personalization to conversational channels like WhatsApp, mobile wallet, and natural language reporting, this session is packed with practical insight for marketers ready to put loyalty at the heart of their growth strategy. 📹 WATCH MORE MARKETING CONTENT:    / emarsys   🔍 ABOUT SAP ENGAGEMENT CLOUD: SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel — turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. Website → https://emarsys.com/#sapengagementcloud #sapengagementcloud #emarsys #customerengagement #AI #loyaltymarketing #omnichannelmarketing 👉 GET A DEMO: https://emarsys.com/demo/