HED26: Scaling Success: Personalized, Automated Engagement Driving the Future of Non-Trad Learners
(Presented by Boston University Virtual / Attain Partners at Higher Ed Dreamin' 26: Marketing Edition on June 2, 2026) Speaker: Jennifer Jackson, Assistant Vice President, Digital Architecture & Technology Platforms at Boston University Virtual Learn key strategies on how to build enterprise wide adaptive, scalable frameworks to grown programs at scale with personalized, automated engagement journeys to better attract, support, and retain non-traditional learners. Learn how BU Virtual has embarked on a journey that leverages a data-driven infrastructure to deliver timely, relevant outreach that converts leads into lifelong learners.
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