HED26: From Classic to Core: IWU's Real-World Experience with Marketing Cloud Next and Agentforce

Presented by Indiana Wesleyan University / Salesforce at Higher Ed Dreamin' 26: Marketing Edition on June 2, 2026) Speaker: Josh Grace Indiana Wesleyan University made the move from Marketing Cloud classic to Marketing Cloud Next, and we're still in the thick of it. In this session, I'll share what drove the decision to lift and shift to core, what's actually working, and where we're still figuring things out, including our early use of Agentforce Marketing. No polish, just honest lessons from the field. This has been an incredible journey and fueled a level of ownership and experimentation on my team like never before.