Focusing On Tech Doesn't Grow Your MSP

Get your free printed MSP Marketing Map wall planner here: https://mspwallplanner.com/ MSPs must build audiences and relationships before selling IT support, which is why marketing is so important. Also this week, why technically superior MSPs lose deals to “average” competitors, and how MSPs can build resilience every day. 0:31 Why Are Tech Companies Spending Millions to Buy Audiences? 3:01 Why Building Audiences and Focusing on Marketing Are MSP Gold 5:37 Which MSPs Grow Faster… The Best at Tech or The Best at Marketing? 9:10 Why Do Clients Choose Other MSPs Instead of You? 10:17 Is Your MSP Marketing Making You Look Like Everyone Else? 12:39 How to Build a USP That Wins More Managed Services Deals 17:15 Why Are So Many MSP Owners Burnt Out? 19:48 What MSPs Can Learn from a World Champion's Recovery Story 23:59 What Is the Golden Wave of Resilience and How Does It Apply to MSPs? 30:20 How MSP Owners and Managers Can Help Their Staff to Build Resilience 👋 Hi, I'm Paul Green, the world's go-to Managed Service Provider (MSP) marketing expert. Find out more about me and how I can help your MSP ⬇️ Looking for more clients? My MSP Marketing Edge service is trusted by 700+ ambitious MSPs worldwide: 📈 https://www.mspmarketingedge.com 📖 Get my book - MSP marketing: Start Here https://www.amazon.co.uk/dp/B0DSFRHQB... This video is taken from my weekly MSP Marketing podcast. Audio links: 🎧 https://www.mspmarketingedge.com/podc... Connect with me on LinkedIn:   / paul-green-msp-marketing   Join me and over 2,000 fellow MSPs in the Facebook group:   / mspmarketing   Check out my blog: 👨‍💻 https://www.mspmarketingedge.com/lear... Subscribe and watch the other MSP growth videos on my channel:    / mspmarketing   Email me: ✉️ [email protected] #msp #managedservices #managedserviceprovider #mspmarketing #itserviceprovider #itcompany #marketingstrategy Featured guest: Steve Judge is an award-winning, international motivational speaker, two times world champion in paratriathlon, author, coach, and workshop facilitator. He shares his journey that took him from wheelchair to world champion and beyond in business. MSP’s live in a world of relentless and complex changes, challenges and uncertainty. In this podcast Steve will share the Golden Wave of Resilience needed to combat constant pressure and the need for peak performance. It will empower the audience to unlock the essential habits that high achievers use to succeed in this competitive world.