Deep Dive: How MSPs Win Healthcare Clients

Get your free printed MSP Marketing Map wall planner here: https://mspwallplanner.com/ MSPs love healthcare practices for many reasons, so here’s how to reach them and win them as clients. Also this week, the 5 questions your MSP website’s MUST answer (or prospects go elsewhere), and the scary implications for MSPs when your clients buy cyber liability Insurance. 0:36 Why Healthcare Practices Are One of the Best MSP Verticals 2:48 Why Dentists, Vets & Clinics Depend So Heavily on Technology 5:34 How MSPs Can Win Healthcare Clients with Local Marketing 11:08 Why Generic MSP Websites Fail to Win Trust 14:08 How to Use Social Proof & Pricing to Increase Leads 15:03 The Best Call-to-Action for MSP Websites in 2026 17:58 How Cyber Liability Insurance Can be a Threat to MSPs 21:31 The Insurance Mistakes That Could Hurt Your MSP Clients 23:10 How MSPs Can Protect Themselves During Cyber Incidents 30:26 Can Cyber Liability Insurance Become a New MSP Revenue Stream? 👋 Hi, I'm Paul Green, the world's go-to Managed Service Provider (MSP) marketing expert. Find out more about me and how I can help your MSP ⬇️ Looking for more clients? My MSP Marketing Edge service is trusted by 700+ ambitious MSPs worldwide: 📈 https://www.mspmarketingedge.com 📖 Get my book - MSP marketing: Start Here https://www.amazon.co.uk/dp/B0DSFRHQB... This video is taken from my weekly MSP Marketing podcast. Audio links: 🎧 https://www.mspmarketingedge.com/podc... Connect with me on LinkedIn:   / paul-green-msp-marketing   Join me and over 2,000 fellow MSPs in the Facebook group:   / mspmarketing   Check out my blog: 👨‍💻 https://www.mspmarketingedge.com/lear... Subscribe and watch the other MSP growth videos on my channel:    / mspmarketing   Email me: ✉️ [email protected] #msp #managedservices #managedserviceprovider #mspmarketing #itserviceprovider #itcompany #marketingstrategy Featured guest: Justin Reinmuth is the President of techrug (The Technology Risk Underwriting Group). Since 2004, he and his team have had the responsibility of managing risk and customising over 50,000 policies for IT Service Providers in areas such as Cyber Liability Errors & Omissions Insurance, Directors and Officers Liability Insurance, Employment Practices Liability Insurance and Fiduciary Liability Insurance. As a Coverholder in Lloyd’s of London, techrug’s TechMal® (Technology Malpractice) Cyber Liability Errors & Omissions Insurance Policy is currently in place with over 2,000 Managed Service Providers, Managed Security Service Providers, Cloud Computing Companies across the United States. Connect with Justin on LinkedIn:   / justin-reinmuth-19576a3   And visit his website: https://www.techrug.com/