Why We're The Agency Netflix, Amazon & Spotify All Hired | David Ogiste | #34
The Agency Giants Podcast - Episode 34 (David Ogiste) __________________________________________ How is it possible that brands are reaching more people than ever... but being remembered less? AI. It doesn't just make content cheaper. It makes it forgettable. The more brands flood every screen with AI-generated ads, the more consumers tune out. In this week's Agency Giants, I sat down with David Ogiste - founder of Nobody's Cafe, working with Amazon, Spotify, Netflix & Red Bull. He built his entire agency around the one format AI can never replicate. David's LinkedIn: / davidogiste Nobody's Café: https://www.nobodyscafe.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_sou... __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ • The Agency Podcast __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/0jmr989... Amazon Music: https://music.amazon.com/podcasts/64e... __________________________________________ Follow us on all platforms: Instagram: / agencygiantspodcast Facebook: / agencygiantspodcast TikTok: / agencygiants __________________________________________ 00:00 Intro 01:33 Building Nobody's Cafe During Lockdown 04:50 The Clubhouse Strategy That Won Amazon Prime 09:06 Why Clubhouse Died & the Pull of Real Connection 15:01 What Experiential Marketing Actually Is 20:06 Winning Hearts and Minds: Brand Community Over Reach 27:23 Why You Remember Gigs But Forget Every Advert 31:28 Pricing, Measurement & Scaling a Creative Agency 43:02 The Founder Journey vs. The Highlight Reel 58:41 The AI Threat & Why Only Real Experiences Are Trusted 1:10:04 The Industry's Growth & Long-Term Brand Thinking 1:21:53 How Small DTC Brands Can Use Experiential 1:27:28 Building an Agency Brand People Want to Join 1:33:10 Rapid Fire Questions
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