How We Manage 100+ B2B Podcasts & Make $4.5M/yr | Tom Hunt | #36
The Agency Giants Podcast - Episode 36 (Tom Hunt) __________________________________________ Most people think scaling content means... More views. More downloads. More followers. Not entirely true. I sat down with Tom Hunt this week (founder of Fame, a $4M/year podcast agency), and he told me about a client that stopped me in my tracks. Cybersecurity software company. About 100 people listen per episode. That's it. Sounds like a flop, until you realize their entire buyer pool in the US is around 1,000 people. 100 of them tuning in every month isn't a small audience. That's still 10% of the entire market! Over five years, that podcast landed them one deal worth half a million dollars. Most agency owners are grinding for 50,000 downloads to sell a $2k retainer, while this guy quietly closes half a million from 100. If your content isn't landing clients, the fix probably isn't more views. It's the right 100 people watching. Learn how in today's episode! Tom's LinkedIn: / tomhuntio Fame: https://www.fame.so/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_sou... __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ • The Agency Podcast __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/0jmr989... Amazon Music: https://music.amazon.com/podcasts/64e... __________________________________________ Follow us on all platforms: Instagram: / agencygiantspodcast Facebook: / agencygiantspodcast TikTok: / agencygiants __________________________________________ 00:00 Intro 01:11 From Frying Chips to a $4M+ B2B Podcast Agency 09:15 Why a Tiny Niche Audience Can Drive Big Revenue 11:39 Pricing, Guarantees & How to Grow a Podcast 17:28 Guests, Revenue Channels & Monetisation Strategies 22:27 What Separates Great Hosts From Bad Ones 30:05 Difficult Clients, Host Coaching & Team Structure 36:09 Focus, Fatherhood & Scaling Past the 100-Client Barrier 44:44 Adopting AI, Agency Growth Advice & Rapid Fire
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