GEORGIE COLERIDGE COLE: I Sold SheerLuxe For £40million - This Is What I’ve Learnt

Georgie Coleridge Cole is the founder of SheerLuxe, one of the UK’s leading digital lifestyle brands. Over twenty years, Georgie built SheerLuxe from a weekly newsletter into the go-to destination for fashion, beauty, travel and interiors. Then she sold it for £40 million. Georgie’s story is proof that a simple idea can become something extraordinary. So, I couldn't wait to sit down with her for this week's episode of Founders Friday. In our conversation, Georgie shares: The purpose behind the SheerLuxe empire Why she thinks the creator economy is booming The big business idea she never followed through with The difference between a good idea and a good business Georgie is proof that an idea, done well and done consistently, can become an empire. Georgie Coleridge Cole is Great Company. If you enjoyed the show, you can also follow us: Instagram- @greatcompanypodcast TikTok - @greatcompanypodcast Jamie - @jamielaing And if you've got thoughts, questions and comments, you can email us at: [email protected] 00:00 Coming Up 00:42 Jamie’s intro 01:20 What is SheerLuxe 06:50 How did Georgie come up with SheerLuxe 09:32 The power of community 11:50 Georgie on her husband, Christopher 16:30 What Jamie and Georgie have learnt in business 19:10 The moment Georgie sold SheerLuxe for £40 million 24:45 “I feel like I’m in a movie” 26:55 “Business is paid two currencies: cash and experience” 31:05 What’s next for SheerLuxe? 36:30 What’s harder: being a mum or a founder? 37:53 Final 8 Questions THE CREDITS Producer: Helen Burke Assistant Producer: Issy Weeks-Hankins Video: Josh Bennett Senior Social Media Manager: Laura Coughlan Audio: Rafi Amsili Geovannetti Executive Producer: Ewan Newbigging-Lister Great Company is an original podcast from JamPot.