Ele Vendia Papelão e Hoje Fatura R$ 15 Bilhões - Alexandre Baldy - Inquietos Talk #4

Apply to PIB The New College - The Best Undergraduate and MBA in Entrepreneurship in Brazil. 🎓 Undergraduate - Apply for the 2nd Class Entrance Exam: https://pibeducationsp.com/ 💼 MBA (Starts May/26) https://mba.pibeducationsp.com/ 2-day Immersion with the Board, on leadership and business for young people aged 18-30 ♟️ Apply for the Leaders Journey: https://lp.sme.com.br/jornada-leaders I went to the BYD office in São Paulo for a direct conversation with Alexandre Baldy, CEO of BYD in Latin America. In this video, he opened up about electric cars: are they worth it or just hype? BYD went from 200 to 120,000 cars sold in Brazil and reached approximately R$ 15 billion in revenue. And you'll understand what really made BYD grow so fast – because this conversation isn't just about cars. It's about technology, perceived value, brand building, and the new economy in practice. The biggest turning point here is behind the scenes: while many people are still discussing myth, resale value, and power outlets, BYD built desire, a network, a narrative, and a product in a market that seemed stagnant. Alexandre Baldy shows how the company used dealerships, influencers, positioning, and product experience to overcome objections and accelerate adoption. Huck, Mion, Tiago Nigro, retail, direct sales, luxury, pickup trucks, total cost of ownership, sustainability, and distribution — everything is on the table with numbers, strategy, and a long-term vision. Here, you will understand: • How BYD went from zero to 120,000 cars sold in three years • Why the brand became desirable even facing prejudice and misinformation • How large and niche influencers play different roles in the strategy • What really matters when choosing between electric, hybrid, and combustion cars • Why brand, distribution, and local trust change an entire market • And Alexandre Baldy's vision on anxiety, succession, purpose, and legacy building In addition, Alexandre talks about the biggest mistake he sees in young people today: working for money versus working for purpose, and gives direct advice to those who are at the beginning of their journey and want to build something great. We also show in practice the interior of one of the brand's luxury models, which competes with the Defender in China, has almost 700 horsepower, and costs practically half of its equivalent premium competitors. Awesome. #byd #electriccar #theobraga #neweconomy #entrepreneurship -------------------------------------------------------------- 02:38 | The origin of BYD: from cell phone batteries to global automaker 03:35 | Theo Braga and Alexandre Baldy: the conversation begins 07:37 | 15 billion in three years: how was this number built? 08:49 | Market share and the strategy of dealerships in Brazil 10:46 | How BYD stopped being seen as a "Chinese car" 11:19 | The logic behind influencers: Luciano Huck, Mion and Tiago Nigro 12:56 | 10 million in media: great communicator or niche? Alexandre answers 15:29 | Electric car catches fire? The truth about misinformation 19:51 | The luxury model that was born from a joint venture with Mercedes-Benz 20:42 | 1 billion to invest: factory or brand? The answer is surprising 27:46 | The pickup truck market in Brazil and BYD's strategy for the interior 32:31 | Why would a young person buy this car instead of a traditional premium one? 37:12 | Tesla, Mercedes or BYD? A direct Q&A with Alexandre 39:26 | Which car to recommend as a young person's first car? 40:12 | TCO in practice: the real cost of owning an electric car versus a combustion engine car 43:13 | Advice for young people: what would Alexandre say to someone starting out? 46:08 | Money or purpose? The answer that defines a career -------------------------------------------------------------- ▶️ The Secrets behind R$ 20 Billion in Revenue | Lucas Hang - INQUIETOS TALK #03:    • Os Segredos por trás de R$ 20 Bilhões de F...   ▶️ How He Went From Intern to Billionaire - Roberto Sallouti BTG Pactual | INQUIETOS TALK #02:    • Como Ele saiu de Estagiário a Bilionário -...   ▶️ Inside the Billionaires' College (Most Expensive in the World):    • Por Dentro da Faculdade dos Bilionários (M...   -------------------------------------------------------------- Follow me on social media: 📸 Instagram:   / bragatheo   🐦 X/Twitter: https://x.com/bragatheo 📧 Contact: [email protected]