Os Bastidores da SIX a Academia Mais Cara do Brasil - Negócio por trás do Negócio

It's time to learn and delve deeper into business with me: The Best MBA in Entrepreneurship in Brazil: Apply now for the PIB MBA: https://mba.pibeducationsp.com/ 2-Day Immersion by SME on Equity, New Economy and Ecosystem Apply for the Equity Journey: https://lp.sme.com.br/equity/ 2-Day Immersion by the Council, on leadership for young people aged 18-30 Apply for the Leaders Journey: https://lp.sme.com.br/jornada-leaders The most expensive gym in Brazil isn't the one with the most equipment. It's the one that made the entire market rethink what a gym is. That's Six: R$ 20 million investment to open. Monthly fees from R$ 4,500 to R$ 6,000. And yet: sold out. In this video, I went to Six Sport Life in Vila Nova Conceição, São Paulo, and asked the founders everything to understand the business behind the business. Not what you see when you walk in, but what sustains it all underneath. Capex, payback, LTV, and behind-the-scenes information – everything that almost no one shows in the fitness industry. A Six unit costs between R$15 and R$20 million to set up. Equipment alone costs R$7 million. The monthly fee starts at R$4,500, double what the most expensive gym in Brazil was before they arrived. And even so, all units have waiting lists – how can a gym charge 3x the market price, limit membership, create a club-like atmosphere, and still build a growth model where the student themselves becomes an investor? The founders came from Coco Bambu and brought to the gym a model the sector had never seen before: hotel-style experience, partner-operator in each unit, and a limit of 400 to 600 members per space. Here's what becomes clear behind the scenes: • Why they limit the number of members instead of trying to fill the gym • How the membership acquisition model works, where members themselves become investor partners • What is the expected payback per unit and how do they calculate the return • What is the branding strategy to build desire and longevity • What does Six have that's different in its equipment that no other gym in Latin America has • Why 80% of the budget goes to a place that most companies ignore • Which global luxury brand served as a reference for building Six's identity Six has a two-year history, four open units, two more under construction, and a plan to reach R$200 million in revenue in three years. Their projected valuation is in the range of R$700 to R$800 million. Watch until the end. There's a lot here that's useful for any business, not just gyms. #sixsportlife #six #gym #theobraga #entrepreneurship #neweconomy #theobraga -------------------------------------------------------------- 00:00 | The most expensive gym in Brazil 01:22 | Arrival at Six and what's included 03:00 | Conversation with Ronan: the origin of Six and the Coco Bambu model 06:10 | Bathroom tour and hotel-style features 10:14 | Tickets, revenue, and all units sold out 14:36 ​​| Exclusive equipment and cost per unit 18:47 | Expansion model and how members become partners 25:51 | Meeting with the São Paolo Gelato entrepreneur 28:07 | Plan for 15 units and projected valuation 33:21 | Conversation with the branding partner: strategy and positioning 39:43 | The brand reference that guides Six 44:19 | Where the marketing budget goes and why community is the focus 48:23 | SUBSCRIBE -------------------------------------------------------------- 👉 SUBSCRIBE TO MY CLIPS CHANNEL:    / @theobragacortes   -------------------------------------------------------------- ▶️ POV: I Invested R$250,000 in a Stranger | Behind the Scenes of the Pix Guys:    • Investi R$250 Mil Em Um Desconhecido | Bas...   ▶️ Bill Gates' Daughter Gave Me a Business Lesson in Texas | SXSW Day 1:    • A Filha do Bill Gates Me Deu Uma Aula de N...   ▶️ POV: I met the founder of Ben & Jerry's at SXSW:    • O Fundador da Ben & Jerrys me controu os s...   -------------------------------------------------------------- Follow me on social media: 📸 Instagram:   / bragatheo   🐦 X/Twitter: https://x.com/bragatheo 📧 Contact: [email protected]