What does an Account Manager actually do?

What does an account manager actually do in an agency? In this video I explain the two different agency account manager roles and the many hats they wear. If you'd like to become a better account manager and shift from being an 'order taker' to trusted advisor for your clients, check out my Account Accelerator programme here: https://accountmanagementskills.com/t... The programme is ideal for ambitious agency account managers keen to improve their consultancy skills, increase their confidence with clients and who want to be seen as a client’s trusted advisor and not a reactive order taker or pushy salesperson. The programme will give your agency a repeatable account management system to retain and grow accounts. Prior to joining, I meet all participants to check the programme is a good fit. Other account managers say the programme has helped them increase their confidence dealing with clients: https://vimeo.com/696159619 If you'd like to see if this is a good fit for you or your team book a 20 minute call with me: https://calendly.com/jennyplant/accou... Want regular email updates about account management in creative and marketing agencies, including exploring AI tools to speed up your workflow, and future trends relevant to the industry? Subscribe to our newsletter here: https://bit.ly/AMSNewsletterSubscribe Do you have any questions, tips, or ideas about how to be a great agency account manager? Let me know in the comments section below! Video contents: 00:00 Introduction 00:15 The two types of account manager 00:26 Project management side 00:37 Account management side 01:04 The six hats that you wear as an account manager 05:02 Account management training ----------------------------------------------------------------------------------------------------------------------------------------------------------------- About Us: Account Management Skills is a training company dedicated to helping agency account managers keep and grow client business. Sign up to receive weekly tips on agency account management here: https://accountmanagementskills.com/ Listen to the Creative Agency Account Manager podcast here: https://accountmanagementskills.com/p... Make sure you subscribe to our channel for more videos about agency account management.