Niching Down Isn’t Enough Anymore (What To Do Instead)

If you run an agency and still think “niching down” is the ultimate competitive advantage… it might be time for a rethink. In this video, Kyle Racki (CEO of Proposify) explains why niching alone isn’t enough anymore. With more agencies specializing in the same industries, standing out now requires more than focus; it requires a clear point of view. You’ll learn: • Why niching worked, and why it’s losing its edge •How over-specialization leads to a “forever war” with competitors • What having a perspective actually means in marketing and positioning Whether you’re running an agency, building a SaaS product, or thinking about positioning your business more strategically, this video will help you rethink how you stand out in a crowded market. Master the art of winning proposals – hit subscribe to close more deals →    / @proposifyinc   📄 Try our Proposal Templates here → https://www.proposify.com/proposal-te... 🌐 Transform your proposals → https://proposify.com 💼 Follow us on LinkedIn →   / proposify   📌 Proposify is the proposal software that gives you control and insight into the most important stage of your sales process: the close. From design to sign-off, get the confidence and consistency to dominate your deals.