Marketing in 2026: How To Get Customers To Chase You

💻 We differentiate brands: https://thedifferentiated.com/ This video explains how social media chat and AI tools like GPT have changed search and made old marketing writing strategies outdated, then breaks down five writing trends to win this year. It covers the rise of CEO and personal-brand ghostwriting tied to corporate brands, including a “visibility trinity” of writing a book, building a YouTube channel, and public speaking (with YouTube favored for its weekly cadence). It argues that top marketers use AI as a drafting tool but rely on human storytelling skill to prompt, revise, and make AI output sound natural and relatable. It describes “invisible marketing,” where AI summaries replace website clicks and most middle-of-funnel research happens off-site, recommending republishing answers across places like Reddit and Medium and mapping the customer journey (illustrated with a plastic-surgery example). It advises “single channel dominance” instead of spreading thin across platforms, citing Duolingo’s TikTok strategy and noting single-channel focus can also be email or Substack. Finally, it warns that inbox AI summaries change email consumption and suggests writing in ways AI can’t summarize—through distinctive brand voice, humor, Easter eggs, fun facts, music links, and memorable anecdotes—to build real subscriber relationships. 📕 Buy the book: https://copysellingbook.com/ ▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/