El Nacimiento de On City

In this episode, we are joined by Andrés Zaied, a true pillar of e-commerce in Argentina. With nearly 20 years of experience in the sector and a long career that began in 1997, Andrés has witnessed and played a leading role in the country's digital evolution. He is currently the president of the Argentine Chamber of Electronic Commerce (CACE), where he collaborates with more than 2,000 companies to strengthen the e-commerce ecosystem. He also leads the Digital Channels area at On City (formerly Musimundo), driving innovative digital strategies and trends such as hyper-personalization, automation, immersive experiences, and the integration of the metaverse. What we talked about: 👉 Team formation and dynamics 👉 Sales channel structure 👉 On City's work model 👉 Rebranding: From Musimundo to On City 👉 Evolution towards a marketplace 👉 Logistics challenges and customer experience 👉 Technological innovation in e-commerce 👉 Fraud prevention and approval optimization 👉 CACE initiatives for digital growth 👉 Perspectives on the future of e-commerce Did you like it? Give us a like and subscribe to the channel to be notified of new episodes released every week. Enjoy more episodes at siemprehayequipo.com.