【サントリー宣伝部長登場！】重野謙介さんが選ぶ、すごい企画ベストスリー！オリエンや企画選択の際に心がけていることは？サントリーの広告が受け継ぐDNAとは？すべての広告関係者必見！【後編】

This time, we continue our "Uh-hoo!" segment with Suntory's Director of Advertising, Kensuke Shigeno, as our guest. We'll be introducing the top three Suntory projects! In the second part, we'll be looking at the Kakubin "Ano-Mise" series, which sparked a rise in whiskey popularity around the world, and the "Midori Gin Soda," which has become a hot topic due to its self-deprecating tagline, "That's not trendy yet!" Next time, we'll be welcoming commercial director Shinya Nakajima as our guest! Stay tuned! ----------------------------- [Table of Contents] 00:00 Summary of the previous episode 00:40 ② Kakubin "Ano-Mise" series launch and continuation decision (2007) 03:29 ② Kakubin "Ano-Mise": "How to select a product plan with consistent appeal" 07:12 ③ Midori Gin Soda launch (2020) 14:09 "The advertising strategy and genes" that are deeply rooted at Suntory 18:40 This episode of Uh-hoo! Key Points ----------------------------------- "Advertising Woohoo!" is a talk channel where Shinichi Fukusato, Naoki Ito, and Mone Yamada discuss ads that made them go "Woohoo!" and focus on the words behind them, such as catchphrases and brand messages. Official X is constantly updating with the latest information! Please follow us! (  / koukoku_uhyo  ) [Cast] ● Kensuke Shigeno Suntory Ltd. PR Director ● Shinichi Fukusato One Sky Inc. Creative Director / Commercial Planner / Copywriter Website: http://www.oneskyinc.com/ X: https://x.com/oneskyinc ● Mone Yamada Advertising Sales ----------------------------------- [Contact Form] https://forms.gle/w6nQQ4JKGNBXPutY9 #Suntory #Koyuki #Miho Kanno #Haruka Igawa #Whiskey #Highball #Kakubin #Midori Gin Soda #Kensuke Shigeno #PR Director #Copywriter #CM #Advertising