【クリエイターオブザイヤー受賞！】博報堂・宮永充晃さん、受賞後初インタビュー！代表作であるドン・キホーテのクリエイティブを語る！「情熱価格」リブランディング成功の秘密は？【前編】

This time, we welcome 2024 Creator of the Year winner Mitsuaki Miyanaga as our guest and delve into the creative process behind his signature work, "Don Quijote"! We'll continue our conversation with Mitsuaki Miyanaga next time! Stay tuned! ----------------------------- [Table of Contents] 00:00 Highlights 00:38 2024 Creator of the Year! Mitsuaki Miyanaga 03:00 Creator of the Year Award Winner's Masterpiece, "Don Quijote" 07:28 "Surprising News" About the "Jounetsu Kakaku" Rebranding 12:15 The Story Behind the "Do" in Don Quijote's Rebranding 13:43 Don Quijote's "People Brand" 16:50 Miyanaga's advertising strategy with Don Quijote 19:33 Bento/prepared meal brand "Hentai Meshi" motto: "Someone's 120 points is better than everyone's 75 points." 22:18 Miyanaga's role after Don Quijote becomes self-sustaining: "Guardian of the brand" ----------------------------------- "Advertising Woohoo!" is a talk channel featuring Shinichi Fukusato, Naoki Ito, and Mone Yamada, who highlight advertisements that made them say "Woohoo!" and discuss the words behind them, such as catchphrases and brand messages. Official X is constantly updating the latest information! Please follow us! (  / koukoku_uhyo  ) [Cast] ● Mitsuaki Miyanaga Hakuhodo Creative Director ● Shinichi Fukusato One Sky Creative Director / Commercial Planner / Copywriter Website: http://www.oneskyinc.com/ X: https://x.com/oneskyinc ● Mone Yamada Advertising Sales ----------------------------------- [Contact Form] https://forms.gle/w6nQQ4JKGNBXPutY9 #MitsuakiMiyanaga #Donki #CreatorOfTheYear #EitaNagayama #PassionPrice #DonPen #DoJoChan #CommercialPlanner #Advertising #Commercial