E19: Evolving the NEXT High Street Brand

Inside the life of an Area Manager at NEXT. This week we sat down with Chris, Area Manager for NEXT’s North London region, to learn more about his career journey, the importance and impact retail has on the brand, and the constant conversations and changes that are being implemented within stores to make the retail experience the best it can be! 00:00 2023 Xmas sale 02:32 Intro to Chris 03:06 What is an Area Manager? 05:27 Chris’s team 06:07 The journey to an Area Manager 07:58 The opportunities in retail 08:35 Why NEXT? 10:12 How does retail impact the brand? 12:05 What changes have retail seen? 15:49 How are we growing and improving the store experience? 18:20 The importance of service 19:31 The strength of the NEXT brand 21:46 The future of retail 24:52 The scale or retail 28:09 Store concessions and brands 29:50 How the ‘retail powerhouse’ impacts sales 31:13 What are you most excited about for the future? Don't forget to subscribe, like, and share to stay updated with our latest episodes! Pursue your ambition and join the NEXT team → https://careers.next.co.uk/ Follow us! Instagram:   / lifeatnext   TikTok:   / lifeatnext   Facebook:   / lifeatnext   LinkedIn:   / lifeatnext   #podcast #podcasts #podcasting #podcaster #podcasting