Founders' Stories: Basecamp's Jason Fried

Jason Fried is the founder of Basecamp (formerly known as 37 Signals). Jason has achieved incredible success with his company by relying on clean design and ease of use. His blog, “Signal v. Noise”, has achieved immense popularity in its mission to share deep insights openly and honestly with its readers. In this episode of Chicago Founders’ Stories, we hear about how Jason got started with “design by typing” by looking at glossy annual reports shipped to his stock trader dad, what it took for him to learn that people are willing to pay for services they believe in, and how those two elements have played a role in how he runs his company today. Learn how Jason Fried created his company, attracted an investment from Jeff Bezos, and the lessons he learned along the way from other founders. This video is licensed under the Creative Commons Attribution-NoDerivatives 4.0 International Public License. You can view details of this license here: https://creativecommons.org/licenses/...