The New Rules of Business Communication — Jason Fried

Sign Up for "Writing Examples" and Learn From The Best Writing of All Time: https://www.writingexamples.com Get ready to swap everything you know about business-writing for an unconventional approach that actually works. Basecamp CEO Jason Fried is one of the world’s most successful software entrepreneurs. And he’s unique for the way he challenges the tenets of Silicon Valley startups. He’s bold like Bezos, but relaxed like Buffett. He cares less about “rising-and-grinding” and more about an honest 40-hour work week. He never white-knuckles his ideas, but shares them freely with the world. As a result, he’s transformed how Internet businesses are being built. And it all starts with — you guessed it — getting his best ideas on the page. His founder letters stand out (and they’re his favorite thing to write). Whenever he announces a new product, he releases a letter that does three things: builds a devoted fanbase, ramps up excitement, and sheds light on the purpose behind his products. And in this episode, you’ll learn exactly how he does it. You’ll learn specific business-writing techniques: from storytelling to structure to word choice. You’ll learn how to find your flow, make writing easier, and use writing to start doing things in the world. WRITE OF PASSAGE: Want to learn more about the next class for Write of Passage? Click here: https://writeofpassage.com/ SPEAKER LINKS: Website: https://world.hey.com/jason Twitter: https://x.com/jasonfried Medium:   / jasonfried   Books: https://www.amazon.com/stores/author/... PODCAST LINKS: Website: https://writeofpassage.com/how-i-write Apple: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/2DjMSbo... TIMESTAMPS: 00:00:00 Introduction 00:01:30 Communication 00:03:30 Struggle and Flow 00:10:45 Guide to Internal Communication 00:12:45 Writing a book 00:14:40 Writing like a sprinter 00:22:00 Editing 00:24:00 Mistakes and imperfections 00:33:00 Time and schedule for writing 00:36:00 Bad writing in business and school 00:39:40 Founder letters and product demos 00:45:00 Writing has to be playful and fun 00:52:15 Email 01:01:30 Writing with movement (rhythm and bounce) 01:02:00 Writing class I would like to teach (Editing and Iteration) 01:08:00 Writing in hiring employees (Resumes and Cover letters) 01:10:00 Writing company updates (“Heart beats”) 01:15:00 Writing to customers (marketing copy) 01:22:30 Sharing your secrets (chef's recipes) 01:26:40 Loosen your grip (life, business, and writing) ABOUT THE HOST: I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. How I Write is a podcast by Write of Passage // Production by Adam Soccolich