Why Nobody Wants To Buy A Jaguar? (Anymore)

Why Nobody Wants To Buy A Jaguar? (Anymore) The wild story of Jaguar's 2024 rebrand that cost $40 million and broke the internet. From their controversial origins in the 1930s, racing history, to the viral "Copy Nothing" marketing campaign that confused everyone including Elon Musk. Why Jaguar stopped making cars for 18 months, fired their ad agency, and bet everything on 2026.