Why Aston Martin Keeps Failing

In 2018, Aston Martin went public in one of the most hyped IPOs in British history. Valued at over £4 billion and backed by a legacy of James Bond, Le Mans victories, and timeless design, it looked unstoppable. Just six years later, the stock had collapsed by over 90%. So what went wrong? This documentary dives deep into the incredible, chaotic story of Aston Martin — from its founding in 1913, to repeated bankruptcies, legendary rescues, and its modern-day struggle to survive in the ultra-luxury car market. Featuring key figures like David Brown and Lawrence Stroll, and iconic moments like the James Bond partnership and the 24 Hours of Le Mans victory, this is a story of beauty, ambition, and financial reality. Why do some of the most desirable cars in the world struggle to make money? Can Aston Martin finally break its century-long cycle of crisis? This is the rise, fall, and uncertain future of one of the most iconic brands ever created. If you enjoy business documentaries, deep dives, and real stories behind legendary companies, make sure to subscribe for more. CHAPTERS: 0:00 - The IPO Dream 1:51 - The Beginning 5:37 - DB Era 8:58 - The Ford Rescue 10:50 - The Big Bet 12:30 - The Collapse 13:37 - The Rescue Attempt 17:08 - The Real Problems 19:28 - Can It Survive Again? #AstonMartin #BusinessDocumentary #StockMarket #IPO #LuxuryCars #Finance #RiseAndFall #Entrepreneurship