La Mariposa Monarca: Punto de inflexión | David Eaton | TEDxTecdeMty

David Eaton addresses a crucial topic, not only for Mexicans but for humanity as a whole. In this talk, you will learn more about the Monarch Butterfly, its life cycle, and the importance of taking action to protect this vital species for the ecosystem. He has 24 years of experience as an executive in the railway sector; currently serving as Director of Business Development for Canadian Pacific Kansas City (CPKC). For 29 years, he has been a social activist with the Rotary Club and chairs the Rotary environmental committee in northeastern Mexico. His MOMA campaign (Mom Butterfly in Purépecha) has raised funds to plant 140,000 trees in the Monarch Butterfly Sanctuary in Mexico. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx