How to Run a Better Brand Design Studio (Lessons From Koto's James Greenfield)

I help brand designers build highly-profitable businesses (yes, this is possible). Apply to join the next cohort → https://www.brandmasteryaccelerator.com/ -- I recently sat down with James Greenfield - founder of Koto, one of the most respected brand design studios in the world. 140 people. Five studios. A decade of incredible work. He shared some stuff that really hit home for me as someone running a small brand design studio of my own. In this video, I'm sharing my three biggest takeaways from that conversation - specifically for brand designers running solo or small 1-3 person studios. We cover: Why you need to write your "model" down (and what that even means) The two-way door concept and why designers overthink every decision How to plan your week like a big studio, even when it's just you This isn't about growing to 140 people. It's about taking the best thinking from people ahead of you and applying it to your world. -- Want to work with me to build a world-class consumer brand? ↓ https://www.electric-brands.com Most designers stay stuck charging for their time and competing on price because they've simply never been taught the fundamentals of how to run a design business. Things like mindset, operations, sales, systems, marketing - the important things nobody talks about. The real money comes when you understand how to connect your design work to the business wins that your clients are looking for. Once you package this and talk about it the right way, clients will pay premium prices - as long as you provide transformational outcomes. This is the sort of stuff I talk about - helping brand designers level up on how to run their business. Follow me on other platforms 🚀 💌 Newsletter - https://www.brandmasteryaccelerator.c... 📸 Instagram -   / brandmasteryaccelerator   👨‍💻 Linkedin -   / peterbrennan   Why listen to me? 👋 If this is your first time here - Hi, I'm Pete! TLDR: I've been a designer for 25+ years, run a profitable branding studio building kick-ass brands for the last 10, and co-founded a non-alcoholic beer company called Heaps Normal (that I helped take to a $58M valuation in 3 years). Today, I help brand designers and studio owners level up through my online programme - Brand Mastery Accelerator. Most designers are stuck doing logo jobs for peanuts, but I've cracked the code on charging 5-6 figures for strategic brand work that helps my clients get to multi-million dollar valuations. On this channel, I share things I've learnt about running a successful design business so that you can level up too. Hopefully I can help you earn what you're actually worth, and build the creative life you deserve. Like, subscribe, and drop a comment if there's anything in particular you need help with and I'll try and answer it in an upcoming video. Pete