How Koto Uses Motion to Transform Brands Like Amazon & Deezer | Months in Motion

Motion is no longer an afterthought - it’s shaping the future of branding. In this episode, Jimmy Gordon sits down with Santiago Avila, Motion Director at Koto, to unpack how motion design transforms brand systems, from Amazon’s overhaul to Deezer’s soundwave identity and Microsoft’s voxel nostalgia. You’ll hear insights into the strategic role of motion, toolkit creation for global teams, and advice for young designers entering a hybrid creative world. 🎥 Key topics: • Motion strategy in branding systems • Case studies: Deezer, Amazon, Microsoft • Static vs dynamic identity systems • Designing scalable motion toolkits • Advice for T-shaped creatives 🔗 Explore Koto: https://www.koto.studio 📚 Get free resources from Seasoned: https://seasoned.koto.studio 🎧 Watch more episodes:    • Months in Motion   #motionbranding #koto #brandingstrategy #motiondesign #monthsInMotion #creativeleadership #designsystems #santiagoavila 00:00 – Intro: From Argentina to Koto 02:00 – Why motion branding matters more than ever 04:30 – The rise of visual systems across screens 08:00 – Why motion must be in brand strategy from day one 13:10 – Case study: Deezer – Emotion through motion 18:30 – Case study: Amazon – Balancing charm with UX clarity 25:10 – Toolkits & onboarding in-house design teams 30:30 – Case study: Microsoft’s 50th anniversary – Voxels, nostalgia & future vision 34:40 – Advice for aspiring motion & brand designers 37:50 – Free creative resources: Seasoned by Koto 40:00 – What’s next for Koto? Closing thoughts