Ep. 20: AAM Post-Conference Review: RevOps Insights & Takeaways

AAM 2026 gave Maarten and Stjepan a lot to talk about. Like, “wait, museums are secretly running five different revenue models at once?” a lot. 🎟️ In Episode 20 of the RevOps Loop podcast, Maarten and Stjepan recap their time at AAM 2026 in Philadelphia and dig into what museums can teach us about RevOps, CRM strategy, data visibility, and the pain of disconnected tech stacks. They also bring in quick takeaways from team members who were at AAM, Meghan Young, Tiaan Loots, Isabel de Waal, and Karen Senette, for more valuable perspectives from the conference floor. What we cover: 🎟️ Why ticketing, memberships, donations, sponsorships, and visitor engagement make museum operations so layered. 🧩 How separate tools can split one person into a “visitor,” “member,” and “donor” across different systems. 💛 Why museums need to understand what people care about, not just what makes them convert. 🍺 Maarten and Stjepan finally agree on a beer. Historic stuff. 🔗 Learn more about MuseumHub: https://nonprofittechshop.com/museumh... Have a HubSpot or RevOps topic you want us to cover? Share it with us on LinkedIn: Maarten →   / maarten-bovendaerde   Stjepan →   / stjepangrcic   Meghan →   / meghan-young-1815b2263   Tiaan →   / tiaanandreloots   Isabel de Waal →   / isabeldewaal   Karen Senette →   / karensenette   🔗 HubSpot User Groups Connect with other HubSpot users in our community-led HubSpot User Groups: LGBTQIA+ HUG → https://hubspot-academy-community-pro... Nonprofit HUG → https://hubspot-academy-community-pro... 🔗 Resources Digital Reach, helping for-profit teams grow smarter → digitalreachos.com Nonprofit Tech Shop, HubSpot for mission-driven orgs → nonprofittechshop.com