Ep. 10: Biggest Changes in RevOps in 2025 & Looking Into 2026

Is AI actually making RevOps better... or just faster? 🤖🍺 2025 was the year AI stopped being optional and started becoming the baseline. But speed doesn’t always mean clarity, and automation doesn’t automatically mean better outcomes. In Episode 10 of the RevOps Loop Podcast, Maarten and Stjepan break down the biggest changes they saw in RevOps and marketing in 2025, and what those shifts tell us about 2026. What we cover: ✔️ How AI moved from “nice to have” to expected ✔️ Where AI helps RevOps teams and where it causes problems ✔️ Why full-funnel visibility keeps coming up ✔️ The shift away from shiny new tools toward connecting what you already use ✔️ How RevOps roles are changing heading into 2026 We also kick off our 2026 beer ratings, featuring a heavy-hopped triple IPA and a Belgian classic. Who should listen: RevOps practitioners • Marketing ops & sales ops leaders • HubSpot admins • Agency operators • Anyone navigating AI in operations Have a HubSpot or RevOps topic you want us to cover? Share it with us on LinkedIn: Maarten →   / maarten-bovendaerde   Stjepan →   / stjepangrcic   🔗 HubSpot User Groups Connect with other HubSpot users in our community-led HubSpot User Groups. → https://events.hubspot.com/topics/475... 🔗 Resources Digital Reach — Helping for-profit teams grow smarter → digitalreachos.com LinkedIn:   / digitalreachos   Facebook:   / digitalreachopm   Nonprofit Tech Shop — HubSpot for mission-driven orgs → nonprofittechshop.com LinkedIn:   / nonprofit-tech-shop   Facebook:   / nonprofittechshop