Che fine ha fatto A-STYLE? | Il simbolo più TRASGRESSIVO degli anni 2000 | Storie di Brand

Do you remember A-style? How did an A with two dots become one of the most transgressive symbols of the 2000s? In this documentary by Storie di Brand, Max Corona tells the story of A-Style: from a boredom-filled drawing in college to a €30 million turnover. The incredible story of Marco Bruns and the brand born by chance, which made provocation its sole marketing strategy. Listen to Italy's most listened-to business podcast — https://spotify.openinapp.co/5o7i0 🤳 Follow us on INSTAGRAM   / storiedibrand   Read the book "People Who Think Big" — https://amzn.to/3yql5ha 👇 CHAPTERS 👇 00:00 – A-STYLE | The story of the most SCANDALOUS logo of the 2000s 1:50 AM – How an idea born by chance in a university classroom changed everything 7:09 AM – The group of SURFERS and the birth of the logo 10:17 AM – The STICKERS on Milan's traffic lights | The ZERO-budget campaign 11:49 AM – How to go VIRAL without the internet 6:23 PM – The LEGAL battle: is the logo OBSCENE? 7:00 PM – The first T-SHIRTS | From Fiorucci to the school that bans them 8:28 PM – BANNED at school = Sold out 11:10 PM – The giant billboard on Milan's CURIA 12:56 PM – Pitti Uomo: BANNED from the fair 10:16 PM – Tour de France | The A painted on every curve of Alpe d'Huez 30:43 PM – MOTOGP | How A-Style Ends on World Television 33:12 – VALENTINO ROSSI, the Trophy and the Most Audacious Heist Ever 36:30 – The FALL | Fakes, the Parallel Market, and the 2008 Crisis 37:45 – Why Marco Said No to €16 Million 41:08 – What Happened to A-Style? The Story Isn't Over Yet