L'INSPIEGABILE fallimento di KODAK | Ascesa e declino del mago dei ricordi | Storie di Brand

Today on Brand Stories, Max Corona tells us about the failure of KODAK: the giant that dominated the world and then self-destructed. George Eastman was one of the greatest innovators in history: he managed to bring a superpower into everyone's hands. But how did it collapse in just a few years? 🚀 Try ODOO for FREE - https://www.odoo.com/r/noi LISTEN to the story of POLAROID - https://open.spotify.com/episode/4uu9... 🤳 Follow us on INSTAGRAM - @storiedibrand Read the book "People Who Think Big" - https://amzn.to/4fqluzM 00:00 INTRODUCTION - The History of KODAK 00:43 ROCHESTER 1860: The Origins of GEORGE EASTMAN 02:19 The Inventor of MODERN PHOTOGRAPHY 04:11 From Bank Clerk to PHOTOGRAPHER 04:51 The PROBLEM of Photography in 1878 06:32 EXPERIMENTS: From the Kitchen to FACTORY 07:58 Founding of the EASTMAN DRY PLATE COMPANY 08:05 ADV - ODOO 09:59 The Invention of the ROLL FILM: From Paper to CELLULOID 10:51 LONDON EXHIBITION 1885: The Revolutionary Roll Film 12:32 KODAK Nº1: The First Camera 12:50 The NAME That Will Change Photography Forever 13:16 You PRESS the Button 14:27 We Do the REST 15:38 The Technological BREAKTHROUGH 16:55 The Rise of CINEMA: How Hollywood Made Kodak Rich 17:57 The Kodak BROWNIE 19:32 KODAK MOMENT: The Most Brilliant Marketing Strategy in History 21:35 KODACHROME: The Film That Defined Professional Photography 22:06 Kodak INSTAMATIC: The Innovation That Sold 50 MILLION units 10:29 PM The WAR with POLAROID 11:41 PM The FIRST DIGITAL camera 12:15 PM STEVE SASSON invents the future 10:01 PM THE FATAL ERROR 10:57 PM A CHEMICAL company, not a technology company 10:00 PM Kodak's BANKRUPTCY and the end of an era 10:39 PM The END of the sorcerer of MEMORY 10:32 PM OUTRO + Bonus: The origin of the name Kodak