How to Apply Behavioural Economics in Marketing with Rory Sutherland of Ogilvy

Rory Sutherland, Vice Chairman of Ogilvy UK, talks about everything from payment models to a London shop called Bacon Sandwich. 0:00 Introduction 0:30 Food delivery reimagined 12:30 What is your perspective of the marketing industry right now? 17:06 What is the fix for the billing-by-hour problem in our industry? 19:32 The hackathon model 22:14 Is marketing holding itself back from scaling by approaching every problem fresh? 26:20 How to get exposed to behavioural science 31:45 Knocking out of your routine to shift your perspective 34:38 Where do you see consumer behaviour going post pandemic? 37:45 Why are some challenger brands able to create buzz or change the category that they are in? #marketing #behaviouralscience