unbound London 2018: Behavioural Economics, Innovation and Beyond with Rory Sutherland

We live in an age of incredible technological progress. However, the way humans harness and adopt these technologies is largely dependent on behavioural change. In this session, Ogilvy Vice Chairman Rory Sutherland delves into today’s data-obsessed culture, the importance of behavioural economics and how businesses and marketeers of all sizes today can tap into behavioural insights to thrive in an increasingly disruptive landscape. Rory Sutherland, Vice Chairman - Ogilvy unbound London is the UK's largest and most exciting innovation festival. Held in Shoreditch at the iconic Old Truman Brewery on the 18 & 19 July 2018, the festival gave attendees access to sources of cross-vertical innovation from around the world. In 2018 the award-winning festival welcomed 5,000+ entrepreneurs, brands, investors and senior-decision makers from more than 60+ countries around the world for a two-day celebration of networking and innovation.