Rory Sutherland on why marketing is the answer to economic growth
Rory Sutherland returns to the Uncensored CMO podcast, tackling the economic crisis with his signature wit and wisdom. As ever, he offers a refreshingly unconventional perspective on the world’s biggest problems — and marketing’s role in solving them. In this episode, Rory explores why marketing is more like a casino than a science, how to capitalise on your competitors’ blind spots, and what his unexpected TikTok fame has taught him. Expect laughs, left-field insights, and the kind of brilliantly bizarre anecdotes only Rory can deliver. Timestamps 00:00 - Intro 01:03 - Are we looking in the wrong place for growth? 05:33 - Should we slow down our adoption of AI? 09:08 - What marketers and the police have in common 14:40 - Marketing is a casino 17:42 - The most transformative behavioural science insights 19:47 - Take what your competition are doing badly and double down on it 26:20 - Fame is a luck multiplier 32:43 - Why AO add bears to every order 37:19 - How Rory would boost growth in the economy? 47:13 - What has Rory been profoundly wrong about and why
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