#126. Komunikujemy odbiorcom… Ale co? Ale jak?

It's great that Alicja Bednarek from Canon has joined our editorial team. We've decided to talk about printing company marketing this time, but in a completely different way. It's mainly about phrases like: we have a five-color press, we print in five colors, we varnish, etc. Alicja and I are looking for answers to how to communicate with printing company clients so that the message is truly understandable, because sometimes we in the editorial office are surprised by various kinds of messages from printing companies. And it's not just our imagination. It's truly a huge challenge to use the language of... benefits. But what are we talking about? That's exactly what we're talking about with Alicja Bednarek from Canon. We invite you to listen to the podcast NIEZBĘDNIK POLIGRAFA (https://printnews.pl/podcast-sluchowi..., hosted by Mirosław Pawliński for nearly three years.