Office Hours: What 332M Searches Can Tell Us About How Google Really Works

We analyzed every search 130K Google users performed over 20 months to answer big, scary questions about the future of digital marketing. Questions like: Are LLM/AI tools taking market share from Google? How much of Google's demand is people searching for brands they already know? What's the breakdown of navigational, informational, commercial, and transactional intent keywords? Which broad sectors of interest are biggest with Google searchers? Games? Ecommerce? Jobs? Adult content? How big is the long tail? What percent of all Google searches include the words "Paul Rudd"? ...and more! Join Rand Fishkin and Amanda Natividad at SparkToro Office Hours for an incredible, data-visualized journey through the world's largest search engine and find out what the last 2 years and the next few hold for digital marketing (especially those interested in Google search).