The New SEO KPIs Every Agency Should Track

Why are the SEO KPIs agencies have relied on for years no longer enough? As AI search transforms how people discover information through ChatGPT, Google AI Overviews, Perplexity, Claude, and other AI-powered platforms, agencies are being forced to rethink how they measure SEO success. In this episode of SEO On-Air, Koa Kauwe sits down with Ryan Hill (Glacial Multimedia) and Jordan Koene (PreVisible) to discuss the new SEO KPIs agencies should be tracking as rankings, clicks, and traditional attribution models become less reliable indicators of growth. From AI visibility and brand authority to engagement signals, conversions, and Search Everywhere Optimization, this conversation explores how agencies can adapt their reporting frameworks and demonstrate real business impact in the evolving search landscape. In this teaser, they discuss: • Why rankings alone no longer tell the full SEO story • The growing importance of brand authority and visibility • How AI search is changing attribution and reporting • Why engagement signals matter more than ever • The role of AI citations in future SEO measurement • How Search Everywhere Optimization expands visibility beyond Google • Why agencies need to focus on business outcomes, not vanity metrics • The challenges of tracking customer journeys across multiple platforms • How AI Overviews are influencing organic search performance • What agencies should measure to stay competitive in 2026 and beyond If you're an SEO professional, agency owner, marketer, consultant, or business leader, this conversation offers practical insights into the metrics that will define SEO success in the AI era. Because the future of SEO isn't just about rankings. It's about measuring visibility, authority, engagement, and business impact wherever your audience discovers and trusts your brand. #SEO #AISEO #SEOOnAir #AIMarketing #GoogleAIOverviews #ChatGPTSEO #SearchEverywhereOptimization #DigitalMarketing #AgencyGrowth #MarketingKPIs #SEOStrategy #AIVisibility #BrandAuthority #RyanHill #JordanKoene #StanVentures