Office Hours: Optimizing for Google vs. LLMs — Yes, they're different!
In this episode of SparkToro Office Hours, Michael King, Founder/CEO of iPullRank, talks with SparkToro's Rand Fishkin and Amanda Natividad about the differences between SEO and GEO — and what it takes for your content to be mentioned by the leading LLMs like ChatGPT, Gemini, and Claude.
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The 30-Page Local SEO Hack Google’s AI Is Already Rewarding
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The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
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Office Hours: What 332M Searches Can Tell Us About How Google Really Works
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Keynote: After the AI Hype – What’s Real, and What’s Next - Richard Campbell - 2026
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AI Hype vs Reality: What actually works in marketing (w/ Rand Fishkin)
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Office Hours: The State of (Dis)Content
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Inside Anthropic, the $965 Billion AI Juggernaut | The Circuit
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Clip Farming for Politics: How to Reach Millions of Voters Without Paying for Ads
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The First Rule of Internal Linking (That Most SEOs Ignore)
![Yann LeCun's $1B Bet Against LLMs [Part 1]](https://i.ytimg.com/vi/kYkIdXwW2AE/hqdefault.jpg?sqp=-oaymwEjCNACELwBSFryq4qpAxUIARUAAAAAGAElAADIQj0AgKJDeAE=&rs=AOn4CLDbV4izF3i-wxevCVIn7FJjoy1vlA)
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Yann LeCun's $1B Bet Against LLMs [Part 1]
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Google Turned Search Into an AI Agent. What Happens Next?
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Why AEO is the future of SEO — insights from Ethan Smith (Graphite)
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Google’s BIGGEST SEO Update Just Changed EVERYTHING (Google IO 2026)
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Office Hours: B2B Storytelling: How to Make Your Brand Their Favorite
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Ilya Sutskever – We're moving from the age of scaling to the age of research
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Inside the Mind of Anthropic CEO Dario Amodei | The Circuit | Extended Interview
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How AI agents & Claude skills work (Clearly Explained)
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SEO vs GEO vs AEO: Which One Is It? w/ Rand Fishkin
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775 | AI, Authenticity, and SEO with Wil Reynolds
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