Podcast EP289 - Having a Stand vs Mastering the Show – Why Most MSPs Get Events Wrong

Ever invested in an exhibition stand and wondered whether it was worth it? 💰 Most MSPs turn up with banners, brochures and good intentions. Few leave with a pipeline full of opportunities. In this week's IT Experts Podcast, I sat down with Steve Lloyd from Exhibition Mastery to uncover why so many businesses get exhibitions wrong and what the best exhibitors do differently. 💡 We discuss: ✅ Why your stand is only a small part of exhibition success ✅ How to attract the right prospects, not random business cards ✅ Why preparation and follow up matter more than most people realise ✅ The mindset shift that turns events into growth opportunities 🚀 One insight really stood out for me: You are not renting a stand. You are creating a pop-up shop inside a pop-up shopping centre. 🏪 When you start thinking that way, everything changes. Better conversations 🗣️ Stronger connections 🤝 More qualified opportunities 📈 🎧 If exhibitions are part of your growth strategy, this episode is packed with practical ideas you can use straight away. Connect with Steve Lloyd through LinkedIn -   / stevelloydexhibitionmastery   and his website - https://exhibitionmastery.com/ Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click https://themspgrowthhub.com/msp-growt... to get your copy. Connect on LinkedIn   / ianluckett   with Ian and also with Stuart by clicking this   / stuartwarwick   And when you’re ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz - https://scaleyourmspquiz.com/. In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us https://go.themspgrowthhub.com/are-we... Until next time, look after yourself and I’ll catch up with you soon!   #MSP #SteveLloyd #ExhibitionMarketing