Framing Your Marketing Narrative to Get Sales Onside with Mark Walker of GTM Works

Mark Walker is an entrepreneur, marketing consultant, and startup coach, and he founded his company GTM Works with the goal of addressing the many go-to-market pains felt by startups and scaleups that are struggling to get off the ground, from poor conception to execution. In this episode of The Revenue Marketing Show, Eric asks Mark about his journey into the SaaS and tech space, how he’s helped companies move from outbound-only marketing to creating effective inbound strategies from the ground up, and the tips he has for organizations who are trying to get their Sales and Marketing teams on the same page. Check it out! About Mark Walker, Founder of GTM Works: In addition to running GTM Works, Mark is also Fractional CRO, coach and consultant for a number of rapidly scaling early stage ventures, as well as SIA Coach on Go-to-Market. Mark is also a frequent public speaker on all things related to commercial strategy, go-to-market and revenue growth. Connect with Mark:   / jfdimark   About Eric Stockton, VP of Demand Gen at SharpSpring: An exec with proven leadership in running sales teams and creating marketing alignment within organizations, Eric specializes in creating revenue and driving pipeline for B2B, SAAS, and eCommerce. He has an innate ability to identify prime growth areas for a business, develop strategy, and then dive in to help drive revenue quickly. At SharpSpring, Eric focuses daily on the areas of Growth, DemandGen, Publishing and Content to help streamline processes, improve output and motivate the team to excel. Connect with Eric:   / ericstockton   For more information & to connect with us: Visit our website: www.sharpspring.com Have a question? Reach us at https://sharpspring.com/contact-us/ Follow us on LinkedIn: www.linkedin.com/company/sharpspring Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com. Subscribe for more:    / sharpspring