How Tech Makes Marketing More Human with Paul Bresenden of 454 Creative

In this episode, Constant Contact VP of Sales, Greg Bond, speaks with Paul Bresenden and Brooks Nelson of 454 Creative. They all attended the recent B2B Marketing Expo, and the three took some time to sit down together and chat about how agencies in 2022 are using tech effectively to help improve their human interactions in marketing. Paul and Brooks also explain the approach they take at 454 Creative when coaching clients on marketing automation systems, lead scoring, various attribution models, and more. Enjoy the episode! About Eric Stockton, VP of Demand Gen at SharpSpring: With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations. Connect with Eric:   / ericstockton   About Paul Bresenden, Founder, President, and CEO of 454 Creative Paul is a marketing expert in LEAN Marketing, marketing and sales alignment, lead generation strategy, and digital marketing. He focuses on B2B professional service firms and considered purchase product companies and currently heads up 454 Creative. Connect with Paul:   / pbresenden   About Brooks Nelson, Director of Business Consulting at 454 Creative Brooks has an extensive background in marketing and tech, and he’s constantly seeking out ways to improve himself, his company, and his clients' experiences. Above all, Brooks craves efficiency and loves finding creative solutions to difficult problems. Connect with Brooks:   / rbrooksnelson   For more information & to connect with us: Visit our website: www.sharpspring.com Have a question? Reach us at https://sharpspring.com/contact-us/ Follow us on LinkedIn: www.linkedin.com/company/sharpspring Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com. Subscribe for more:    / sharpspring