Luke Jedeikin: From Startup to Billion Rand Business
Luke Jedeikin is one of South Africa’s standout e-commerce builders. In 2013, he co-founded Superbalist with Claude Hanan, scaling it into the country’s leading online fashion destination before joining forces again to launch Bash—the Foschini Group’s unified fashion and lifestyle platform. A product-obsessed operator, Luke blends creative vision with sharp execution, reshaping how South Africans shop online. Binance Proudly Presents THE INSIDE SHOW
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