Webinar_Dr Janet Geipel_How cultural tightness relates to risk perception [16 June 2026]

Prof Janet Geipel from the University of Exeter Business School explores how cultural tightness—societies’ adherence to social norms—shapes risk perception around the world. Drawing on the World Risk Poll and cross-national research, Prof Geipel explains the theory of cultural tightness, shares real-world examples, and discusses its impact on public health (like COVID-19), climate change, and mental health. The webinar covers key findings, including why tight cultures may worry more about certain risks, and highlights the importance of context and culture in understanding global risk attitudes. The Q&A dives into causality, regional differences, and the relationship between social norms and behaviour.