Webinar_Consumer acceptance of cultivated meat [23 March 2026]

As research into novel foods like cultivated meat gains traction, understanding the latest consumer insights is indeed crucial to develop strategies and support its adoption. Pericle Raverta discusses the current global state of consumer acceptance, its challenges as well as a comparison of findings in Singapore with other regions. Wang Yuheng shares findings on how microtargeting can be a potential communication strategy to promote acceptance. More information here: https://ipur.nus.edu.sg/wp-content/up...