CALLEN founder on Creative Leadership and Crafting Award-Winning Ideas

#advertisingagency #creativeprocess #bagleytalkstoanimportantperson *This episode was previously recorded. Craig Allen is the Founder and Chief Creative Officer of CALLEN. He spent nearly 10 years at Wieden + Kennedy’s Portland office where he worked on a large variety of brands. Perhaps most notably, he led the Old Spice team responsible for the “Smell Like A Man, Man” campaign which transformed the brand into the category’s definitive leader and was regarded as one of the top campaigns of the 21st century. Before W+K, Allen worked at TBWA/Chiat/Day, New York. Craig has won the industry’s most prestigious awards including an Emmy, two Cannes Lion Grand Prix, Best In Show at The One Show and ANDY Awards. As well as two Black D&AD Pencils and the Grand Effie. He was selected as one of the 50 most creative people in the world by Creativity Magazine. Timestamps: 00:00 Intro to Craig Allen! 03:29 Podcast Sponsors 05:02 Fact or Fiction? 10:00 Relationship Background (Previously Recorded) 10:59 Craig's Guide to Doing Great Work 12:11 Gather the Facts 13:40 Drain the Tank 15:12 Be Brutal 18:50 Pivot 20:18 Make It Perfect 22:39 The 'So What' Method 30:35 Make Sure It's Stupid Smart 35:31 Recap 36:00 Importance of Mentors 44:08 Craig's Biggest Mistakes 51:53 How to Sell Great Work 58:02 Advice for Creatives Presenting Ideas to Creative Directors 1:05:01 Prank Unlock your creative potential! Subscribe for more tips and insider knowledge. 👇 📲 Subscribe to the channel:    / @theasap.school   🎧 Watch the full conversation on our channel! 📧 Subscribe to our newsletter: https://schoolofastonishingpursuits.c... Stay connected with Jason Bagley: 🌐 Website: https://shorturl.at/IyBVa 💼 LinkedIn:   / the-audacious-school-of-astonishing-pursuits   📸 Instagram:   / theschoolofastonishingpursuits   🎵 TikTok:   / astonishingpursuits