BAGLEY TALKS TO AN IMPORTANT PERSON Episode 10: Yahkeema Moffitt

#advertisingagency #creativeprocess #bagleytalkstoanimportantperson Yahkeema Moffitt, a creative director at Wieden+Kennedy, shares her unique journey from a small town in Michigan to leading iconic campaigns for brands like Visa and Old Spice. In this episode, Yahkeema discusses her creative process, the importance of embracing your individuality, and how she crafts narratives that resonate on a personal level. Hosted by Jason Bagley, this conversation dives deep into the artistry and impact of her work in the evolving world of advertising. 00:00 - Introduction: Meet Yahkeema Moffitt, Creative Director Extraordinaire 06:30 - From Small Town to Big Ideas: Yahkeema’s Journey 13:15 - Crafting Authentic Narratives: The Visa Campaign Story 20:50 - The Power of Individuality in Creative Work 28:40 - Building Campaigns That Resonate: Tips and Tricks 36:20 - Behind the Scenes: The Old Spice Experience 44:05 - The Importance of Rest and Reflection in Creativity 52:30 - Yahkeema’s Advice for Aspiring Creatives Yahkeema’s Work: https://vimeo.com/yahkeema To stay connected with Jason, follow him on his socials: 🌐 Website: https://schoolofastonishingpursuits.com/ 💼 LinkedIn:   / the-audacious-school-of-astonishing-pursuits   📸 Instagram:   / theschoolofastonishingpursuits   🎵 TikTok:   / astonishingpursuits   📧 Subscribe to our newsletter: https://schoolofastonishingpursuits.c...