Give a Sh*t, Stop Giving a Sh*t, Then Care Again — The Brutally Honest Creative Process (Jeff Dryer)

Jeff is ECD & Partner at KDSP and art director with over 13 years of experience in advertising, branding, and craft service table critiquing (aka production). After graduating from the VCU BrandCenter, he began his career at Wieden + Kennedy, working on brands like Southern Comfort, ESPN, and Nike Jordan. He’s also led campaigns for Heineken, Miller Lite, Upwork, Amazon, NBA2K, and Jose Cuervo. He most recently received the Grand Prix Film Lion for Apple’s “R.I.P Leon”. Despite the multiple Gold Lions he’s won over the years and now uses as paper weights and doorstops, he still has never set foot in France. Jeff recently cofounded his own agency, KDSP, where he’s finally fallen in love with being a CD. Jeff is a lifelong fan of country and soul music, documentary films, photography books, and the great outdoors. They all inspire his work and approach to creative problem-solving. Jeff’s Website: https://jeffreylawrencefishburnedryer... Jason’s Free Masterclass Training: https://masterclass.theasap.co/creati... To stay connected with Jason, follow him on his socials: 🌐 Website: https://schoolofastonishingpursuits.com/ 💼 LinkedIn:   / the-audacious-school-of-astonishing-pursuits   📸 Instagram:   / theschoolofastonishingpursuits   🎵 TikTok:   / astonishingpursuits   📧 Subscribe to our newsletter: https://schoolofastonishingpursuits.c...