中小企業こそミッション・ビジョン・バリューを作るべき理由と作り方｜理念が採用と売上を変える

Small and medium-sized enterprises in particular should clearly define their mission, vision, and values ​​(MVV). This is because the larger the company, the more difficult it is to make change. Furthermore, simply establishing a clear philosophy can dramatically change recruitment, sales, and internal unity. In this video, Kohei Nishizaki of Tomorrow Gate Inc. explains in detail how he created his own company's mission, vision, and values, and the changes in organization and performance that resulted from doing so. Key Points of this Video What are mission, vision, and values? ・3 Reasons Why SMEs Should Have a Mission Statement ・The Right Steps to Creating an MVV ・How to Instill a Verbalized Mission Statement in Employees ・The Impact of an MVV on Recruitment, Branding, and Sales Recommended for ・Executives and leaders who want to put their management mission statement into words ・Those facing challenges with recruitment and internal unity ・Those who want to strengthen their SME brand ・Managers who want to clarify their company's direction #MissionVisionValues ​​#ManagementPhilosophy #SMEManagement #RecruitmentBranding #CorporateCulture #TomorrowGate #KoheiNishizaki A mission statement creates the "axis of action" for a company. "Putting your MVV into words" is the biggest growth strategy for SMEs going forward. 0:00 Opening 0:17 What are Mission, Vision, and Values? 1:36 The State of Things Before the Management Philosophy Was Defined 2:18 Branding is Even More Important for Small and Medium-Sized Companies 3:49 How Building an MVV Changes Your Company 5:47 Few Companies Are Managing Their Businesses with a Philosophy 6:17 Criteria for Deciding Whether to Recreate an MVV 6:34 How to Create a Mission, Vision, and Values 10:49 Summary ▼Assess Your Brand Strength https://bit.ly/429j2tJ ▼B-SCORE: A Tool for Visualizing Your Company's Brand Strength and Identifying and Analyzing Organizational Issues https://bit.ly/3Kmtkk2 ▼Download Materials https://bit.ly/46uyCCZ ▼Become a Friend on the Official LINE (You Can Book Exclusive Live Performances and Secret Events) https://lstep.app/WObGH49 ▼Assess Your Brand Strength https://bit.ly/ 429j2tJ ▼"B-SCORE" is a tool that visualizes a company's brand power and identifies and analyzes organizational issues. https://bit.ly/3Kmtkk2 ▼Download materials https://bit.ly/46uyCCZ ▼Corporate websites of black companies https://bit.ly/3Q6aoDV ▼Inquiries here https://bit.ly/3KrzbQ8 ▼Apply for jobs here https://bit.ly/37h9K5k ▼Tomorrow Gate Representative Kohei Nishizaki's first book "Level Zero: A Work Textbook for Continuing to Exceed Yourself" Now on sale on Amazon https://amzn.asia/d/90EnvbU ▼Subscribe to the Black CEO Channel    / @koheinishizaki   Twitter＞https://bit.ly/3KmcwVK TikTok＞https://t.co/Iz8yvLfJU4?amp=1 Instagram＞  / nishizaki_tg   Black CEO Profile Kohei Nishizaki CEO, Tomorrow Gate, Inc. https://tomorrowgate.co.jp/ Founder of a black company with a blend of unique personalities. Not a black company, but a black company. His black philosophy obliterates common sense. A company that plans, designs, and destroys corporate brand strategies. We deliver business-friendly ideas on Twitter and YouTube!