Why Alo Yoga is Beating Lululemon

Alo Yoga is ahead of its time and is beating Lululemon and Nike at their own game. The founders of Alo have utilized a powerful 3-pronged strategy to make everyone from models, popstars and athletes obsessed with the yoga brand. In this video, I dive into Alo's story and key business strategies. #alo #aloyoga #lululemon #nike #athleisure ABOUT PROBABLY SOMETHING - Hey, I'm Kunal. I'm a Swedish founder in NYC and ex-investment banker (Lazard M&A). You can think of this as my personal business blog, but in video format. I create videos about finance, business strategy, M&A and mental models to help me better understand our complex business world. Through my work, I've mostly covered tech, media, healthcare, sports and holdcos so those are naturally the topics I gravitate towards. My goal is to constantly challenge myself to become a better business operator, investor and thinker by studying world class founders, financiers and investors. I hope this channel will help you do the same. Just sharing what I'm learning along the way and documenting my journey - nothing on here should be considered financial advice. Feel free to reach out: [email protected] -Kunal Chauhan