Lululemon: How a $58B Fitness Giant Destroyed Its Brand (Twice)
Newsletter: https://www.junkbondinvestor.com/ Lululemon just made the same mistake for the third time — and it may have finally broken the brand for good. From a $9.6 billion yoga empire to see-through leggings, a founder civil war, and a stock down 52% in one year — this is the full story of how Lululemon lost its soul chasing growth. We cover the original Pantsgate of 2013, the Breezethrough disaster of 2024, and the brand-new "Get Low" collection catastrophe of January 2026 that triggered PantsGate 2.0. Plus: activist investor Elliott Management, Chip Wilson's proxy fight, and what it all means for the brand's future. 🔔 Subscribe for more deep dives on companies that forgot what made them great. 🔔 Lululemon Pantsgate Pantsgate 2.0 Get Low collection see-through leggings Chip Wilson Calvin McDonald Elliott Investment Management Breezethrough leggings lululemon stock LULU stock athleisure yoga pants activewear brand identity crisis quality control failure proxy fight activist investor retail downfall lululemon 2026
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