Why Rare Beauty Worked When Most Celebrity Brands Failed
Rare Beauty is the only celebrity beauty brand of the post-Fenty era that worked at scale without being sold off, shut down, or relaunched from scratch. SKKN by Kim Kardashian closed in 2025. The Honest Company killed its DTC site. Kylie Cosmetics has been quietly bleeding online sales for years. Haus Labs only survived after Lady Gaga relaunched the entire line. So why is Selena Gomez's Rare Beauty now valued at $2.7 billion — and what did she do that everyone else got wrong? ⚠️ This video discusses mental health, including publicly documented aspects of Selena Gomez's own experience. If anything in it lands close to home, free international helplines are available at http://findahelpline.com
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