AI Has Officially Taken Over (on YouTube)

Today: Lauren and Josh break down the latest news from Google I/O and what it means for your content. We dive into the history of ContentID, how YouTube is handling deepfakes with its new likeness detection tool, and X's AI-powered push to match creators with brands. Plus, we discuss Tom Brady's move to YouTube and Duolingo's crazy new focus module. 00:00 Welcome to Creator Upload 01:59 Viacom's massive 2007 YouTube lawsuit 03:11 The birth of Content ID 06:23 Gemini Omni comes to YouTube Shorts 07:33 YouTube's new AI likeness detection 13:28 X enters the creator marketplace era 14:28 How Creator Connect uses AI 16:23 Meta's Threads catching up to X 19:27 Duolingo locks you out of apps 22:18 Tom Brady's new YouTube trivia show 23:54 Why athletes thrive on YouTube Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren:   / schnipper   Follow Josh:   / joshuajcohen   Original music by London Bridge:   / londonbridgemusic   Edited and produced by Adam Conner:   / adamonbrand