The Strategy Behind Netflix Buying Up YouTube Creators (feat. Ben Relles)
Right now, Netflix is heavily acquiring YouTube creator content, and AI filmmaking is fundamentally changing how stories are told online. Ben Relles (founder of Make Believe and former YouTube exec) joins the Creator Upload podcast to break down these massive industry shifts and what they mean for the future of entertainment. Living with a Merman: https://drive.google.com/file/d/1Cv37... Elder Boy: https://drive.google.com/file/d/1i6cC... 00:00 Intro 00:22 Ben Relles' Creator Economy Background 01:04 The History of Netflix Using YouTube Talent 02:28 Netflix's Massive New Creator Deals (Jay Shetty, Rhett & Link) 06:11 YouTube vs. Netflix: Revenue & Watch Time Battle 09:11 Could YouTube Originals Work Today? 13:31 The Future of Premium Brand Deals on YouTube 16:44 How Creators Are Making Legitimate Movies 20:00 Why AI Filmmaking is the Next Frontier 26:39 What is Make Believe? (Interactive AI Video) 32:49 Outro & Where to Find Ben Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: / schnipper Follow Josh: / joshuajcohen Original music by London Bridge: / londonbridgemusic Edited and produced by Adam Conner: / adamonbrand
CHOSEN ONE!! YOUR IDENTITY REVEAL JUST SHOOK THE INTERNET... AND THEIR MINDS
How pay.com.au is rethinking business payments and rewards
We Went to YouTube Brandcast (What You Need To Know)
AJ Styles On Retirement, Gunther, Hall Of Fame, John Cena, One More Match?
Ben Wikler - “This Is The Plan” & Taking On Elon Musk In Wisconsin | The Daily Show
Wie die AfD Sachsen-Anhalt verändern will | frontal
When Your Vibe Coder Doesn't Know What They Don't Know
AI Has A Hidden Debt Problem
YouTube Is His #1 Salesman — $1.3M With Only 15K Subs
You didn't Live. You Doomscrolled.
Creators & The World Cup (in our Neighborhood)
Big YouTubers Are Down 50% and It's Your Best Chance to Start
We Went to Cannes Lions (What You Need to Know)
This’ll make you magnetic on YouTube (and double your confidence)
YouTube's NEW Shows Feature: The Story Nobody's Telling
The Full Story of MKBHD
The New Rules of YouTube (2026)
The Jesser Business Blueprint (feat. JesserCo President Zach Miller)
Is YouTube Finally a True Social Network?
